MICES 2020

Mix-camp E-commerce Search


10th June 2020 - main event
Starting at 8:30 am

Due to the COVID-19 situation, we have decided to delay the start of participant registration until mid-April. Click here to receive an e-mail notification when the registration starts.

MICES - Main event (10 June)

When we started MICES in 2017, e-commerce search used to receive little attention. It was less established than search in other domains, such as enterprise search or general web search.

On the other hand, it has always been a very exciting domain with a lot of challenges. That's why we started MICES as an informal one-day event to bring together experts of different backgrounds - such as IT, product managers, UX designers, search managers, information retrieval specialists, data scientists, search engine vendors - to discuss challenges, ideas, best practices, and case studies in the e-commerce search domain.

Much has changed since 2017 and e-commerce search has gained a lot of momentum. The e-commerce search community will meet at MICES 2020 to discuss their insights in this fascinating and rapidly developing domain.


MICES brings together participants from a variety of backgrounds, all sharing a common interest in e-commerce search. In order to stimulate and facilitate discussion, we will start with scheduled talks in the morning. This will be followed by self-organising sessions: participants are encouraged to initiate discussions about their topics of interest or to give an ad hoc presentation.


The workshop welcomes all topics related to e-commerce search. We have compiled a list of topics that will probably feature at the workshop. This list is not comprehensive. Participants are welcome to discuss further topics at the workshop.

  • Managing e-commerce search: finding the right process and organisation for it, and how does it change over time?
  • How can we measure and improve search quality for e-commerce?
  • What are the best search relevance models for e-commerce search?
  • Personalised e-commerce search
  • Choosing the right search technology and search management tools
  • From keyword search to virtual shopping assistants: designing the e-commerce search user experience
  • Exploring artificial intelligence, visual and voice search for e-commerce
  • How to deal with poor data quality in e-commerce search

Past events

Registration alert


Registration will be free of charge.

You can leave your e-mail address below to receive an e-mail alert when the registration starts. You can also follow us on Twitter for the latest information about MICES.

Add your information

Organisers & Partners

René Kriegler

René has been working as a search consultant for clients in Germany and abroad for more than ten years. Although he is interested in all aspects of search, key areas include search relevance consulting, e-commerce search and Apache Solr/Lucene. René maintains the Querqy open source library.

Paul Maria Bartusch

Paul is a freelance consultant in the e-commerce domain. He supports his client as product manager, Scrum product owner and business development consultant, focussing on search (onsite, SEO/SEA), mobile and responsive application development, and agile transitioning.

Berlin Buzzwords

MICES is partnering with Berlin Buzzwords and takes place on the day after the main conference. See here for information and tickets.


  • myToys Group
  • OpenSource Connections
  • Tudock
  • Otto
  • foryouandyourcustomers

Location and Venue

Hosted by myToys (main event)


Main event: myToys Group

Potsdamer Straße 192

10783 Berlin


Nearby Public Transport

Underground Train Stop (U-Bahn)

U7 Kleistpark

Overground Train Stop (S-Bahn)

S1, S2, S25, S26 Yorkstraße

Bus Stop

106, 187, 204, M48, M85 Kleistpark

See www.bvg.de/en to plan your journey.


Keep me informed