MICES 2019

Mix-camp E-commerce Search


19th June 2019 - main event
Starting at 8:30 am

18th June 2019 - pre-MICES class
Starting at 9:00 am

Registration open now!

Register for free to attend MICES 2019 (19 June).

The call for talks is closed. We will notify speakers and publish the programme in early May.

New: Pre-MICES class 'E-commerce Search for product managers' (18 June)

OpenSource Connections and Tudock have prepared a full-day class on e-commerce search for product managers (beginner to intermediate level) to take place on 18 June - the day before the MICES main event.

Get more information and your ticket here! (external link). Early bird prices end on 30 April.

MICES - Main event (19 June)
Join us for a one-day event on E-commerce search

In the search community, e-commerce search has received less attention and is less established than search in other domains, such as enterprise search or general web search. But it is a very exciting domain with a lot of challenges. That's why we started MICES in 2017 as an informal one-day event to bring together experts of different backgrounds - such as IT, product managers, UX designers, search managers, information retrieval specialists, search engine vendors - to discuss challenges, ideas, best practices, and case studies in the e-commerce search domain.


MICES brings together participants from a variety of backgrounds, all sharing a common interest in e-commerce search. In order to stimulate and facilitate discussion, we will start with scheduled talks in the morning. This will be followed by self-organising sessions: participants are encouraged to initiate discussions about their topics of interest or to give an ad hoc presentation.


The workshop welcomes all topics related to e-commerce search. We have compiled a list of topics that will probably feature at the workshop. This list is not comprehensive. Participants are welcome to discuss further topics at the workshop.

  • Managing e-commerce search: finding the right process and organisation for it, and how does it change over time?
  • How can we measure and improve search quality for e-commerce?
  • What are the best search relevance models for e-commerce search?
  • Personalised e-commerce search
  • Choosing the right search technology and search management tools
  • From keyword search to virtual shopping assistants: designing the e-commerce search user experience
  • Exploring artificial intelligence, visual and voice search for e-commerce
  • How to deal with poor data quality in e-commerce search

Past events


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Organisers & Partners

René Kriegler

René has been working as a search consultant for clients in Germany and abroad for more than ten years. Although he is interested in all aspects of search and NLP, key areas include search relevance consulting and e-commerce search. His technological focus is on Solr/Lucene.

Paul Maria Bartusch

Paul is a freelance consultant in the e-commerce domain. He supports his client as product manager, Scrum product owner and business development consultant, focussing on search (onsite, SEO/SEA), mobile and responsive application development, and agile transitioning.


ESEMOS is a German company focusing on web and e-commerce search. Their customers range from small online shops to international web portals. They appreciate ESEMOS's hands-on approach and their long experience in the search industry.

Berlin Buzzwords

MICES is partnering with Berlin Buzzwords and takes place on the day after the main conference. See here for the Berlin Buzzwords call for presentations (ends 17 February) and tickets.


  • myToys Group
  • OpenSource Connections
  • Otto
  • Tudock
  • reBuy

Location and Venue

Hosted by myToys (main event) & reBuy (pre-MICES class)


Main event: myToys Group

Potsdamer Straße 192

10783 Berlin


Pre-MICES class: reBuy GmbH

Potsdamer Straße 188

10783 Berlin


Nearby Public Transport

Underground Train Stop (U-Bahn)

U7 Kleistpark

Overground Train Stop (S-Bahn)

S1, S2, S25, S26 Yorkstraße

Bus Stop

106, 187, 204, M48, M85 Kleistpark

See www.bvg.de/en to plan your journey.